Natalia Oledzka is a freelance graphic designer from NYC, previously working as a Senior Designer at PORTO ROCHA.
She graduated from Washington University in St. Louis with a BFA in Communication Design. Awarded a 2019 TDK Award, and has been featured in It’s Nice That (1 / 2), The Brand Identity, Brand New, Intern Magazine, Cargo Collective, and Typewolf. Clients include Netflix, Twitch, Nike, Hinge, Upwork, W Hotels, Google, BPM Music, Sundance Film Festival, QuintoAndar, The Wildest, Whiteread, Church, Amissima, PAC NYC. Resume and a comprehensive PDF portfolio available upon request.
E-Mail, Instagram, LinkedIn
She graduated from Washington University in St. Louis with a BFA in Communication Design. Awarded a 2019 TDK Award, and has been featured in It’s Nice That (1 / 2), The Brand Identity, Brand New, Intern Magazine, Cargo Collective, and Typewolf. Clients include Netflix, Twitch, Nike, Hinge, Upwork, W Hotels, Google, BPM Music, Sundance Film Festival, QuintoAndar, The Wildest, Whiteread, Church, Amissima, PAC NYC. Resume and a comprehensive PDF portfolio available upon request.
E-Mail, Instagram, LinkedIn
Robinhood
Robinhood needed an identity that would resonate with a more mature audience of seasoned investors, signaling an evolution from scrappy disruptor to a financial platform of the future. We worked closely with the Robinhood in-house team to bring their vision to life through a brand language that is sharp, sophisticated, and built to scale.
Agency: PORTO ROCHA; Credits: Felipe Rocha, Leo Porto, Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand, Marcos Rodrigues, Maya Flood, Thales Muniz, Josh Krauth-Harding, Pedro Veneziano, Hamilton Yu, Lauren Bramford, Sarah Pritchard
Agency: PORTO ROCHA; Credits: Felipe Rocha, Leo Porto, Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand, Marcos Rodrigues, Maya Flood, Thales Muniz, Josh Krauth-Harding, Pedro Veneziano, Hamilton Yu, Lauren Bramford, Sarah Pritchard
Quilo, Journal of Photographic Tales from Brasil
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Church
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Twitch
Sometimes, more is more. An identity evolution to match the energy of livestream communities, modernizing the brand through a more dynamic, more expressive and more digital system that puts them back in touch with streamers and fans at the heart of the platform.
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Conceived by Brazil-born, London-based photographer and creative director Mico Toledo, QUILO is a single edition publication that brings together the work of 38 contemporary photographers and six writers from Brazil. An unprecedented collection of some of the country's best documentary photography and writing.
Agency: PORTO ROCHA; Credits: Felipe Rocha, Leo Porto, Natalia Oledzka, Vitor Carvalho, Elisa Bortolini
Agency: PORTO ROCHA; Credits: Felipe Rocha, Leo Porto, Natalia Oledzka, Vitor Carvalho, Elisa Bortolini
Church
Founded by Mah Ferraz, Church is a congregation of globally-minded film editors based in Los Angeles.
Agency: PORTO ROCHA; Credits: Felipe Rocha, Leo Porto, Natalia Oledzka, Marcos Rodrigues, Thales Muniz,
Agency: PORTO ROCHA; Credits: Felipe Rocha, Leo Porto, Natalia Oledzka, Marcos Rodrigues, Thales Muniz,
Twitch
Sometimes, more is more. An identity evolution to match the energy of livestream communities, modernizing the brand through a more dynamic, more expressive and more digital system that puts them back in touch with streamers and fans at the heart of the platform.
Agency: PORTO ROCHA; Credits: Felipe Rocha, Leo Porto, Natalia Oledzka, Nathan Fyock, Martín Azambuja, Chae Park, Yedo Han, Marcos Rodrigues, Josh Krauth-Harding,, Thales Muniz, Caio Berns Pereira, Pedro Veneziano, Justin Davey, Lukas Kawakami, Claren Walker, Elisa Bortolini
Upwork
In partnership with Alto and talented illustrators, animators, and photographers, we sought to craft an identity that would communicate the brand’s authentic story of creative innovation, fostered talent, and human connection.
Agency: PORTO ROCHA & Alto; Credits: Felipe Rocha, Leo Porto, Joseph Lebus, Natalia Oledzka, Marcos Rodrigues, Fionn Breen, Habin Koh, Scholar, Nicholas Schröder, Luciana Thiesen
In partnership with Alto and talented illustrators, animators, and photographers, we sought to craft an identity that would communicate the brand’s authentic story of creative innovation, fostered talent, and human connection.
Agency: PORTO ROCHA & Alto; Credits: Felipe Rocha, Leo Porto, Joseph Lebus, Natalia Oledzka, Marcos Rodrigues, Fionn Breen, Habin Koh, Scholar, Nicholas Schröder, Luciana Thiesen
Elena Heatherwick
Portfolio website and assets for photographer Elena Heatherwick.
Portfolio website and assets for photographer Elena Heatherwick.
BPM Music
When it comes to discovering, downloading, and creating tracks, BPM Music is the go-to source for DJs and industry pros. A new identity and website allows them to show up as the leader they are—in both tech and culture. Riffing on the visual cues of track mixing, the system transforms simple elements into ownable gestures that connect back to BPM’s product without being too literal. In layouts, vertical dividing lines reminiscent of beat intervals create visual rhythm; in a new logo, the symbol references keys of a keyboard, drum pad or a laptop, playing on the brand's musical and technical sides.
Agency: PORTO ROCHA; Credits: Leo Porto, Joseph Lebus, Natalia Oledzka, Thales Muniz, Marcos Rodrigues, Giovana Yahiro, Martin Azambija, Chae Park, Mauro Bonilla, Duncan Brazzil, Elisa Bortolini
When it comes to discovering, downloading, and creating tracks, BPM Music is the go-to source for DJs and industry pros. A new identity and website allows them to show up as the leader they are—in both tech and culture. Riffing on the visual cues of track mixing, the system transforms simple elements into ownable gestures that connect back to BPM’s product without being too literal. In layouts, vertical dividing lines reminiscent of beat intervals create visual rhythm; in a new logo, the symbol references keys of a keyboard, drum pad or a laptop, playing on the brand's musical and technical sides.
Agency: PORTO ROCHA; Credits: Leo Porto, Joseph Lebus, Natalia Oledzka, Thales Muniz, Marcos Rodrigues, Giovana Yahiro, Martin Azambija, Chae Park, Mauro Bonilla, Duncan Brazzil, Elisa Bortolini
QuintoAndar
QuintoAndar is the largest housing platform in Latin America, revolutionizing how people find and move into new homes, whether renting or buying. Answering the needs for both scalability and human warmth, the flexible design system was inspired by the idea of frames. This simple visual device has an emotional tenor: whether it’s a favorite view through a window, or a family photo on the wall, frames call to mind the most personal parts of our spaces, and further bringing together warm photography, illustration, video and typography that celebrate a multitude of stories and perspectives. The logomark futher expands on this visual motif, referencing the 'Q' in QuintoAndar with the geometric precision of a floor plan. Alluding to an open door, the mark extends a welcoming invitation into the different spaces and connections the platform makes possible.
Agency: PORTO ROCHA; Credits: Felipe Rocha, Leo Porto, Natalia Oledzka, Marcos Rodrigues, Lucas Machado, Elisa Bortolini, Thales Muniz, Young Woo, Duncan Brazzil
QuintoAndar is the largest housing platform in Latin America, revolutionizing how people find and move into new homes, whether renting or buying. Answering the needs for both scalability and human warmth, the flexible design system was inspired by the idea of frames. This simple visual device has an emotional tenor: whether it’s a favorite view through a window, or a family photo on the wall, frames call to mind the most personal parts of our spaces, and further bringing together warm photography, illustration, video and typography that celebrate a multitude of stories and perspectives. The logomark futher expands on this visual motif, referencing the 'Q' in QuintoAndar with the geometric precision of a floor plan. Alluding to an open door, the mark extends a welcoming invitation into the different spaces and connections the platform makes possible.
Agency: PORTO ROCHA; Credits: Felipe Rocha, Leo Porto, Natalia Oledzka, Marcos Rodrigues, Lucas Machado, Elisa Bortolini, Thales Muniz, Young Woo, Duncan Brazzil
Astro
Modular display font originally developed in HTML/CSS.
Modular display font originally developed in HTML/CSS.
Laboratory for Suburbia
Comissioned by St.Louis-based The Luminary, Laboratory for Suburbia is an art and design project addressing the political possibilities of American suburbs.
Credits: Natalia Oledzka, Maddy Angstreich
