Sand is the foundation of our build environment. It’s a part of the concrete that makes up our city buildings, the windows placed in them, and the asphalt that makes up our roads—and we are slowly running out of it. “Grain of Sand” is large-scale book that revolves around the 99% Invisible episode “Built on Sand,” with additional supportive texts on the encompassing theme of overconsumption.

In its design, the book plays with sand’s relationship with fragilty and strength. The thin serif chosen for the quotes, while feeble on its own, forms a strong typographic form when compressed down together. The use of small monospace body copy alludes to the texture and scale of grains of sand.

The exploration of scale nods towards the large impact of something so small on our civilization and the size of our unnecessary overconsumption.

Website and identity for Laboratory for Suburbia, an art and design project hosted by the St. Louis-based ︎︎︎The Luminary exploring the political possibilites of the American Suburb. Designed and built in ︎︎︎Cargo in collaboration with ︎︎︎Maddy Angstreich. 

Combining the ideas of suburban sprawl and a science laboratory, the identity reimagines suburban homes as a cell under a microscope, multiplying into a vast landscape. The primary display type and color nods to American highway signage, common artifacts of the road system that’s key to the suburbs’ proliferation.

︎︎︎View the Site
︎︎︎Featured on Cargo Sites in Use

Website and collatoral created for London-based freelance photographer Elena Heatherwick. The photography is given space to shine, coupled with warm typography that supports the distinct sense of storytelling across her work.

︎︎︎View the Site